ANTI diaRy

ANTI diaRy

SHE CHOSE THE CROWN

7 min

Framestore’s worldwide advertising offices came together to create eight beautiful, engaging, and at times unnerving, spots for Rihanna and Samsung. The #ANTIdiaRy campaign consists of a series of films traversing eight different ‘rooms’, representing a surreal and metaphorical journey of the pop superstar’s career in advance of her much-anticipated new album, ANTI.

Origin
US

Cast

Pick up exactly where you left off.

Tick an episode and the rest sorts itself out: what is waiting tonight, what airs tomorrow, what you abandoned two years ago. And under every episode, what other people made of it, without ever spoiling what comes next.

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